Job Title: Marketing and Communications Specialist
FLSA Status: Non-exempt
Regular/Temp: Full-time

SUMMARY
The Marketing and Communications Specialist will develop and nurture relationships between RIAEYC, members of the media, our funders and our stakeholders. This individual should have exceptional writing and public speaking skills to represent RIAEYC across various platforms. Other duties include researching target audiences, recording data from communications plans and activities and overseeing RIAEYC’s social media channels to ensure brand uniformity.

ESSENTIAL DUTIES AND RESPONSIBILITIES
Graphic Design and Event Support

• Develop and execute visually compelling collateral for a range of events and activities.
• Provide collaborative support in planning and executing events such as professional development and trainings hosted by RIAEYC: Rhode Island Early Childhood Conference and Strolling Thunder Rally, Week Of Young Child and other events.
• Collaborate with stakeholders to ensure events and all materials needed align with our mission and vision.

Content Creation and Maintenance

• Develop social media content and execute a content schedule across platforms including Facebook, Instagram, LinkedIn to engage our audience, and promote upcoming events.
• Design and create a RIAEYC Annual Report featuring successes of all programs each year.
  Maintain Online Presence and Media Relationships
• Facilitate all website design and ongoing edits and updates to maintain an up-to-date and vibrant online presence.
• Track digital marketing analytics and adjust messaging and posts accordingly for all programs managed by RIAEYC, Brightstars, TEACH, Registered Apprenticeship and WAGE$
• Lead the development and distribution of media advisories.
• Manage public relations at events, ensuring a positive and inclusive representation of RIAEYC.

General Marketing and Communications

• Collaborate with leadership in creating, implementing and tracking team goals.
• Maintain marketing budget
• Reporting and inventory maintenance of materials for DHS
• Support with affiliate relationship and membership marketing and WOYC including adherence to national branding guidelines
• Outreach, development, and maintenance of community partnerships
  Scheduling and Coordinating staffing for community events with support from Director of Operations
• Photography to capture work done in the community, at events, trainings, workplaces, and staff headshots for website.

Knowledge of:
• Attention to detail with ability to accurately handle large volume of work
• Strong organizational skills, planning skills, and the ability to multitask while working
independently, sometimes remotely
• Diverse cultures in the state of Rhode Island.

Skills and Behavior:
• Outstanding communication skills with internal and external clients. Excellent reading, writing and
editing skills.
• Ability to respond professionally and respectfully as needed to different situations.
• Comfortable with presenting and speaking to diverse early childhood and stakeholder audiences.
• Professional, friendly, and respectful demeanor in all interactions.
• Treats colleagues, clients, and others with care and respect.
• Performs duties professionally and in a timely manner.

Ability to:
• Exercise sound judgment.
• Take initiative to solve problems.
• Maintain professional demeanor regardless of internal or external concerns.
• Handle confidential information related to programs, children, and families.
• Complete multiple tasks concurrently with a consistent professional demeanor.
• Perform other duties as assigned.

QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Education and Experience Requirements:
• BA degree in marketing or communications or a related field
• Demonstrated knowledge of and experience with developing and implementing marketing and
communications strategies using digital marketing analytics to assess online behavior and fine-tune
messaging.
• Portfolio showcasing collateral and metrics demonstrating increased brand awareness, engagement, and
tangible results.
• Proficiency in Canva or other design platforms, video/sound editing software, social media
management, and email marketing platforms.
• Experience or personal knowledge of quality childcare program(s) preferred

WORK ENVIRONMENT/PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Individuals in this position must have the ability to:
• Travel to and from community locations which could include using walkways and/or stairs.
• Drive and have access to reliable transportation.
• Work in typical office and classroom environments.
• Have internet connection for online meetings and trainings as needed

To apply, please email your cover letter and resume to the Director of Operations and Human Resources at kfreire@riaeyc.org.

REVIEW & APPROVAL
Job Description Reviewed & Approved by:
Name: Lisa Hildebrand
Title: Executive Director, RIAEYC
Date: January 2026